You may be wondering why I, an outspoken rival of over-complicating and over-using theoretical social models, keep coming back with some addition to this blog’s collection of resources. Simply put, I write about models which I have encountered, tested, and seen their added value. Come to think of it, a lot of the models are only briefly explained, leaving you the pleasure of finding out what your preferred source of information is, and then hopefully coming back to discuss what I have found and lived through in the comments section.
Just fyi, the linked tweet discusses how learning styles may not be the answer to our, yours and mine, differences when it comes to learning and applying what we learn.
— Ljubo Popov (@Mindsycle) January 10, 2016
S.C.A.R.F. model: which part of your social does this model deal with?
An article by David Rock introduces the SCARF model as a result of the exploration of biological foundations of the way humans relate to each other and to themselves, all this being a result of scientists in the field of social neuroscience. Two topics emerge from such research – one, much of our social behavior has a basis in the organizing principle of minimizing threat and maximizing reward, and two, more than one area of our lives uses the same neuro-networks in the brain to regulate our interactions. This is to say, in the author’s own words, that social needs are treated the same way in the brain as the need for food and water.
The SCARF model abbreviates five domains of human experience: Status, Certainty, Autonomy, Relatedness and Fairness.
As most of you know, avoiding threat and maximizing reward is a very important driver of human behavior. What this model does is divide this strategy into different sub-domains to offer a operationalized view of how we can manage our communication and therefore, our partners’ response. As pointed in other articles, controlling someone else’s response is much more complicated task, and by manage I mean influence.
All in all, knowing some of the sub-domains in our message or approach which can cause a threat response, resulting in a flea response, can help us craft a message which generates a more positive reaction. This would allow us to negotiate better terms or even manage to turn the an argument around.